Achieved a turnaround for the Mentos brand, increasing sales value from -22% in 2019 to a +24% growth in 2021. Attained the highest brand share in the Total Candy market in the past 5 years. Led business process change and skill-up programs, integrating consumer research into business planning and optimizing media efficiency. Successfully led cross-functional global teams and developed long-term consumer-centric strategies.

Led a local and global team to achieve double-digit sales growth for Veet, through the successful launch of new products. Received company awards for ownership and entrepreneurship. Led cross-functional teams, developed consumer-centric strategies, and managed project and agency execution. Presented compelling trade stories based on market analysis.

Led the innovation workshop, qualifying over 10 concepts and successfully launching an innovative product. Led the development of a 3-5 year innovation pipeline and contributed to concept and product development.

Achieved year-over-year growth for top-tier clients such as P&G, LOTTE, and J&J. Successfully pitched and executed a top-billing project for Coke Japan. Recognized as best presenter and outstanding individual at Asian Leadership Program. Provided project management support and conducted data analysis for clients.

Contributed to a high-growth team as a lead contributor. Led and supported delivery of quality quantitative and qualitative research projects. Conducted detailed analysis of data to deliver actionable insights.