-Led end-to-end digital product design curriculum modernization, implementing practical UX design principles, usability testing methodologies, user-centric and agile product development frameworks -Increased student performance through redesigned assessment strategy incorporating industry projects, collaborative challenges, and hands-on workshops -Spearheaded integration of emerging technologies (AI) into course materials, ensuring curriculum alignment with current industry standards -Mentored and taught a cohort of 80 students, delivering personalized guidance while upholding rigorous academic

Founded and led AthenzLab Limited, helping companies adapt and grow in the digital age through strategic solutions. Developed and executed successful digital strategies encompassing product development, user experience, growth marketing, and data analytics. Collaborated with prestigious companies including The Peninsula, SCMP Hearst, and The Repulse Bay to facilitate their business growth.

Played a pivotal and leadership role in driving digital growth and enhancing customer experiences across multiple business portfolios, including retail malls, hotels, and offices in Hong Kong and China. Built a central digital team and engaged with various business units to formulate and execute digital strategies, with a strong focus on loyalty program redevelopment and personalized customer experiences. Supported different business units in formulating their digital marketing strategies and ensuring successful implementation. Additionally, took responsibility for fostering an innovative culture and promoting digital savviness organization-wide through framework development, strategic collaboration projects, innovation programs, workshops and training.

Led the set up of a regional team in Hong Kong to drive ecommerce solutions and digital marketing for Hong Kong, Taiwan, Macau, China, Singapore, Australia, and Malaysia, which included setting up a regional ecommerce platform, Tmall, JD, WeChat stores, and establishing customer services, logistics infrastructures, and related operations.

Appointed to lead digital business development in Asia, identifying opportunities, setting priorities, and delivering innovative digital solutions. Responsibilities encompassed establishing a new digital team in the regional office, driving digital platform development, establishing an Asia ecommerce hub, overseeing logistics setup, and formulating and implementing online business and digital marketing strategies. Played a vital leadership role in supporting business growth in Asia, notably in China.

Led the ecommerce and digital development efforts for the hotel, with a strategic focus on leveraging cutting-edge technologies and innovative digital solutions to drive online revenue and optimize marketing and operational costs. Developed a comprehensive digital strategy for multiple business units, including Room, F&B, and Spa, and spearheaded all digital projects and online campaigns to elevate the hotel's brand, enhance customer experience, and seamlessly integrate digital capabilities into hotel operations.

Managed and drove various digital projects, including web & UX strategy, web development with CMS integration, web maintenance/enhancement, SEO/SEM, and online media campaigns. Responsible for leading project implementation from business strategy, scope identification, resource planning, budget estimation to data analysis, KPI and P&L evaluation. Orchestrated project pitches, bridged business and technical teams, managed stakeholders, provided digital consultancy, and ensured deliverables met client needs and expectations.